BlareAdLoop

In many organizations, social media often operates in a silo—running separate campaigns, posting unrelated content, and working on goals that don’t sync with the larger marketing mission. This lack of alignment leads to wasted effort, confused messaging, and fragmented brand perception. In our case, bridging the gap between the social media team and the broader marketing department led to our most cohesive campaigns yet. This article shares how we achieved alignment and the measurable impact it produced. The Cost of Working in Silos When our social media team launched a new product teaser while the email team promoted a different seasonal offer, the disconnect was obvious to customers. Our brand voice was inconsistent, messages clashed, and conversion funnels were disjointed. Internally, this caused friction and low morale, as teams felt unsupported and unrecognized for their efforts. The Root Problem Despite being part of the same department, there was no standardized comm...