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build topical authority with content clusters

What Is a Content Cluster Strategy A content cluster is an SEO content strategy where multiple related blog posts are linked to a central pillar page. This structure helps search engines understand the depth and breadth of your topic coverage, improving your topical authority. For affiliate blogs, this increases rankings, internal link strength, and user navigation—ultimately boosting conversions. Why Content Clusters Work for Affiliate Blogs 1. Boosts Relevance in Google’s Eyes Google’s algorithms prioritize websites that demonstrate deep expertise on a specific topic. When you publish multiple related articles and interlink them, you signal to search engines that your blog is a comprehensive resource. 2. Improves Internal Linking and UX Clusters help distribute authority from top-performing pages to newer or harder-to-rank posts. Visitors also spend more time on your site because related content is easier to find. 3. Drives Targeted Affiliate Conversions Each supporting...