BlareAdLoop

Recruiting a social media team is more than filling positions; it is about building a growth engine that drives brand voice, community engagement, and strategic content delivery. For companies starting without an existing team, the challenge is not just who to hire—but how, when, and why. This case study shares how we built a fully functional, high-performing social media team from zero in less than six months, tailored to fit our marketing goals. The Importance of Intentional Recruitment Too often, companies rush to hire freelancers or interns to “handle social media,” thinking it’s about occasional posts or trendy memes. This underestimates the complexity and long-term impact of social marketing. Our decision to build a complete in-house team was driven by our need for brand consistency, platform specialization, and greater ROI on content efforts. The Initial Problem Before recruiting, we relied on ad-hoc support—content was outsourced, engagement was minimal, and there w...