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Understanding the Role of Social Media in SEO While Google has stated that social media signals are not direct ranking factors, there is strong evidence that they play a powerful indirect role in improving a website’s authority and visibility. Social media activity can amplify content reach, attract backlinks, and increase brand awareness, all of which contribute to better rankings in search engine results pages (SERPs). What Are Social Media Signals? Social media signals refer to metrics such as likes, shares, comments, and overall engagement on social platforms like Facebook, X (formerly Twitter), LinkedIn, Instagram, Pinterest, and others. These interactions demonstrate that people find the content valuable, which in turn can affect how it's perceived and distributed across the web. Examples of Social Media Signals: Number of shares or retweets on X Likes and reactions on Facebook posts Mentions or tags in Instagram Stories Re-pins on Pinterest boards Com...