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Why Reviews and Testimonials Are the Cornerstone of a Robust Affiliate Marketing Strategy In affiliate marketing, reviews and testimonials aren't just an afterthought—they're a fundamental part of building a strategy that can drive long-term success. These elements provide social proof, foster trust, and increase conversions. But how do you integrate them into a comprehensive affiliate marketing strategy? In this article, we'll explore how to effectively leverage user reviews and testimonials to create a robust affiliate marketing approach that not only drives traffic but also boosts affiliate sales over time. 1. The Role of Social Proof in Affiliate Marketing Social proof, which includes user reviews, testimonials, and ratings, plays a pivotal role in affiliate marketing. It influences purchasing decisions by providing potential customers with real-world insights and experiences from other users. When a product or service has positive feedback, people are more likel...