Understanding CTR in Affiliate Marketing Click-Through Rate (CTR) measures how often users click on your affiliate links compared to how many see them. A low CTR means readers aren’t engaging with your content, while a high CTR often leads to more conversions and higher affiliate income. Formula: CTR = (Number of Clicks / Number of Impressions) x 100% Why CTR Matters: Directly impacts affiliate revenue Reveals the effectiveness of CTA placements Shows how compelling your content and links are What Is a Heatmap? A heatmap is a visual representation of where users click, scroll, or hover on a web page. It shows how people interact with your content, which helps identify areas that attract or lose attention. Types of Heatmaps: Click Maps: Show where users click most Scroll Maps: Reveal how far users scroll Hover Maps: Track mouse movement (proxy for interest) How to Analyze CTR Data 1. Use Google Search Console Track which affiliate articles get ...
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