Engagement is one of the most important metrics for success in social media marketing. Whether you’re trying to build brand awareness, drive sales, or grow your online community, engagement is the key to success. However, with ever-changing social media algorithms, reaching and engaging your audience has become more challenging. Understanding how these algorithms work and developing strategies that align with them can significantly boost your engagement and, ultimately, your marketing performance. What Is Social Media Engagement? Social media engagement refers to how users interact with your content on social media platforms. This can include likes, shares, comments, reactions, mentions, and even click-throughs. High engagement levels signal to social media algorithms that your content is valuable and relevant, which in turn can lead to greater visibility and reach on the platform. Why Engagement Matters for Your Marketing Strategy Engagement isn’t just a vanity metric; it’...
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