BlareAdLoop

The Role of Engagement in Modern SEO Search engines have evolved far beyond simple keyword detection. Today, SEO performance is increasingly tied to how users interact with your content. Engagement metrics like time on page, bounce rate, and social shares provide critical signals that help search engines judge content quality and relevance. Google’s Shift Toward User-Centric Ranking With updates like RankBrain, BERT, and the Helpful Content System, Google has prioritized content that serves actual user needs. That means the better your content performs in terms of engagement, the more likely it is to rank higher. What Are Content Engagement Metrics? These are measurable actions that indicate how users respond to your content. The most important engagement metrics include: Time on Page – How long users stay on a page before navigating away. Bounce Rate – The percentage of users who leave your site without taking another action. Pages Per Session – How many page...