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What Is Domain Authority and Why It Matters Domain authority, while not a direct Google metric, is widely used to estimate the overall strength, credibility, and SEO potential of a website. It is based on multiple signals—primarily backlinks, content quality, site age, and user behavior. High domain authority often correlates with better ranking potential and trustworthiness in organic search. Trust Signals and Domain Reputation Search engines rely on trust signals to assess whether a domain can be considered reliable. These include: Backlink profiles from reputable sources Brand mentions across the web Consistent NAP (Name, Address, Phone) details for local SEO Low spam scores and clean link graphs Now the question is, how does social media activity contribute to these factors? Let’s break it down. Does Social Media Directly Affect Domain Authority? Most SEO experts agree that social media links are nofollow and therefore don’t pass PageRank. However, social...